SPOTLIGHT ON: The Fairvalley Wine Co.
Interview with Enoch Zaleni, Sales & Marketing Manager
Why was it important for you and your company to take part in this Wesgro initiative, Taste of South Africa, taking place November 18th?
Wesgro is known for creating opportunities for companies to connect with importers in different markets and that in turn helps these companies to grow their businesses in the export markets. It is always been our aim and focus at Fairvalley Wines to find importers and distributors in the export markets and in-order to grow our business.
What do you think is special or unique about South Africa food and beverage products?
Well South Africa is a very unique country with diverse cultures. The South African wine industry has a long history dating back to 1659 when the first wine was produced in Cape Town. We have some of the best vineyards practices in world, which includes looking after the soils and using less pesticides in the vineyards. Our South African wines are produced to compete with some of best wine countries in the international markets.
Is there anything additional/particular/unique about your business story or products you would like potential consumers to know about?
Fairvalley Wines has been in operation since 1998 and it was one of the first wine brands to be owned by black community in SA. We are one the most successful wine brands that is managed and owned by black community in Western Cape of South Africa. Our focus as business has always been the export markets.Secondly we have strong association with Fairview Wine Estate, which means there is no compromise on quality and constant production procedures. Fairvalley wines are being made under the same strict standards as the Fairview wines. Fairview is well established wine producer in South Africa.
About Taste South Africa:
The online webinar and matchmaking event will be introducing world-class South African products to leading international buyers from Russia and Eastern Europe; hosted by Wesgro (official tourism, trade and investment promotion agency for Cape Town and Western Cape, South Africa) and SA Embassy in Moscow.
Join us November 18th at Taste South Africa to meet Fairview Wines team and many others!
Contact Person:
Name & Surname: Enoch Zaleni
Email: e.zaleni@fairvalley.co.za