TASTE SOUTH AFRICA
SPOTLIGHT ON: Cape Honeybush Tea Company
Interview with Philipp Rein, Director
Why was it important for you and your company to take part in this Wesgro initiative, Taste South Africa?
This initiative is a very targeted approach to gain access to a vast market that would otherwise be unattainable. The company specific matchmaking not only reduces the risks of making business but also saves time for both buyer and seller as local specialists have screened the market and companies in advance.
What do you think is special or unique about South Africa food and beverage products?
Both Honeybush and Rooibos tea are only available from the Western Cape of South Africa; their GI is officially protected, much the same as Tequila and Champagne. Our herbal teas from South Africa are renowned for their many health properties and great taste. South Africa has a well-developed infrastructure to ensure reliable and competitive supply.
Is there anything additional/particular/unique about your business story or products you would like potential consumers to know about?
Honeybush Green Tea has a particular high content of antioxidants and can as such be considered a superfood. Antioxidants protect your body cells against free radicals thereby supporting your body’s natural defense system
About Taste South Africa:
The online webinar and matchmaking event will be introducing world-class South African products to leading international buyers from Russia and Eastern Europe; hosted by Wesgro (official tourism, trade and investment promotion agency for Cape Town and Western Cape, South Africa) and SA Embassy in Moscow.
Join us November 18th at Taste South Africa to meet Cape Honey Bush Team and many others!
Contact the author:
Website: www.capehoneybushtea.co.za
LinkedIn: www.linkedin.com/in/philipp-rein/
Instagram: www.instgram.com/capehoneybushtea/