TASTE SOUTH AFRICA

SPOTLIGHT ON: Spotlight on Robinson & Sinclair

Interview with BETHCHEN ZAAYMAN

Why was it important for you and your company to take part in this Wesgro initiative?

Due to the current Covid situation, we are not allowed to travel. so this initiative will give us a window to the outside World and more specifically, Russia. Robinson & Sinclair have had such good success in Russia this year and we feel that we can still build on it. Our aim is to make the most of this opportunity to introduce our wines that are still seeking representation in Russia together with building the Brand SA.

What do you think is special or unique about South Africa food and beverage products?

The South African Wine industry has come a long way. Year after year, our wine quality is improving and has built a very good reputation World Wide, switching from bulk exports to bottled products. Our industry is also very versatile because we have many different wine producing regions offering many different styles of wines. In saying that we can also offer Organic and Biodynamic wines, which if very popular in the Northern Hemisphere. We explore and try to keep up with the new trends including Wines in a Can and PET bottles which is part of the Green Choice.

Is there anything additional/particular/unique about your business story or products you would like potential consumers to know about?

We represent 16 different prestigious Wineries from different wine producing regions. This means that we can offer our clients many different wine styles beginning at entry level, Estate Range and Premium Range together with very good MCC Sparkling wines. We have seven Sales Manager who specialise in their allocated countries with lots of experience.

About Robinson & Sinclair:

Robinson & Sinclair are actively involved with the winemaking process and constantly stimulate their winemakers to add new and innovative wines and developments to their ranges. The estates they represent are all privately owned and use their own fruit. This means that consistency in quality can be assured. They represent the following wines:

Aristea wines
Babylons_Peak
Constantia Uitsig
Diemersfontein
Goedverwacht Estate
Grande Provence
Hartenberg Wine Estate
Haute Cabriere
Joubert Tradauw
Linton Park Wines
Lomond Wine
Mcgregor Wines
Meerendal
Meerhof wines
Mooiplaas wines
Orgderac Estate
Posthouse Wines
Rhebokskloof Wine Estate
Saronsberg Cellar
Koenroose Spioenkop

Website: https://robinson-sinclair.co.za/wineries/

About Taste South Africa:

The online webinar and matchmaking event will be introducing world-class South African products to leading international buyers, retailers and importers supplying Russia and Eastern Europe; hosted by Wesgro (official tourism, trade and investment promotion agency for Cape Town and Western Cape, South Africa) and SA Embassy in Moscow. Organised by Profex Group and Catalyze SA

Join us November 18th at Taste South Africa to meet Robinson & Sinclair Team and many others!

Interview with Philipp Rein, Director

Why was it important for you and your company to take part in this Wesgro initiative, Taste South Africa?

This initiative is a very targeted approach to gain access to a vast market that would otherwise be unattainable. The company specific matchmaking not only reduces the risks of making business but also saves time for both buyer and seller as local specialists have screened the market and companies in advance.

What do you think is special or unique about South Africa food and beverage products?

Both Honeybush and Rooibos tea are only available from the Western Cape of South Africa; their GI is officially protected, much the same as Tequila and Champagne. Our herbal teas from South Africa are renowned for their many health properties and great taste. South Africa has a well-developed infrastructure to ensure reliable and competitive supply.

Is there anything additional/particular/unique about your business story or products you would like potential consumers to know about?

Honeybush Green Tea has a particular high content of antioxidants and can as such be considered a superfood. Antioxidants protect your body cells against free radicals thereby supporting your body’s natural defense system

About Taste South Africa:

The online webinar and matchmaking event will be introducing world-class South African products to leading international buyers from Russia and Eastern Europe; hosted by Wesgro (official tourism, trade and investment promotion agency for Cape Town and Western Cape, South Africa) and SA Embassy in Moscow.

Join us November 18th at Taste South Africa to meet Cape Honey Bush Team and many others!

Connecting Business

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