GITEX Africa 2026 - Day 2: Russian Export Center Pavilion at the Center of Business Activity
The second day of GITEX Africa 2026 in Marrakech was marked by active negotiations and focused discussions on cooperation. One of the key business hubs was the collective pavilion of the Russian Export Center (REC), where companies are showcasing technological solutions for the digital transformation of African markets.
The REC pavilion features companies in software, telecom solutions, digital platforms, information security, navigation systems, and infrastructure IT products. The profile of participants aligns with key regional needs, including digital infrastructure development, fintech ecosystems, government digital services, and enterprise technologies.
During the second day, pavilion participants held a series of meetings with potential partners from North and East Africa, as well as representatives of government entities and technology integrators. Visitor interest was mainly focused on AI solutions, digital platforms, data analytics systems, cybersecurity, and telecom infrastructure.
Participation in the REC pavilion allows companies to present export-oriented technology solutions and establish direct dialogue with the market. The collective pavilion format strengthens positioning and creates a single entry point for international partners interested in cooperation with Russian technology developers.
The Profex Group team, as the official representative of the GITEX ecosystem across CIS markets, is working on-site and supporting meetings with potential partners, discussing opportunities for participation in Africa’s digital transformation projects. Such discussions typically form the foundation for pilot projects and further expansion into regional markets.
Day 2 of GITEX Africa 2026 confirmed strong interest in Russian technology solutions and the growing role of national collective pavilions as a tool for international technology cooperation. In the coming days, new negotiations, participant presentations, and expanded business networking are expected.
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