Big 5 Global 2025 - Day Two Highlights: Russian Presence Strengthens Its MEASA Positioning
The second day of MEASA’s largest construction exhibition, Big 5 Global 2025, confirmed a clear trend: international developers and procurement teams are showing growing interest in the technologies, equipment, and engineering solutions offered by companies from Russia and Moscow. From 24–25 November, the exhibition has demonstrated exceptionally strong business activity, with a continuous flow of B2B meetings, technical presentations, industry discussions, and inquiries from Middle Eastern partners. This year, Big 5 Global is particularly focused on innovation, sustainable materials, MEP systems, next-generation engineering, and construction digitalization - segments in which Russian exhibitors have presented themselves with confidence and competitiveness.
Russian Pavilion (REC): A Strong Collective Presence
The Russian Export Center presented a well-structured exhibition featuring dozens of companies from manufacturers of construction materials to providers of high-tech engineering solutions.
Key highlights of Day Two:
- • High traffic from international procurement teams from the UAE, Saudi Arabia, Qatar, and Kuwait
- • Consistent interest in engineering systems, climate-resistant materials, façade technologies, and high-temperature solutions
- • Over 200 B2B meetings scheduled for the entire exhibition period, with several early requests already progressing into concrete commercial discussions
Particular interest was drawn to Russian technologies adapted for the MEASA region’s extreme climatic conditions - heat, sun, and corrosion resistance remain key decision-making factors.
Moscow Pavilion (MEC): A Focus on Innovation and Smart Engineering
The Moscow Export Center presented an independent delegation of Moscow-based companies. The Moscow Pavilion stands out for its technological focus and the depth of its solutions, which are in high demand across the region:
- • Engineering systems and equipment
- • Smart technologies for development
- • Innovative construction materials
- • Digital solutions for asset and facility management
Day Two showed that clients from the UAE and Saudi Arabia are actively seeking suppliers capable of handling large-volume deliveries, certification requirements, and long-term contracts and Moscow-based companies are demonstrating exactly this level of readin
Independent Russian Stands: A Confident Individual Presence
Several major Russian players are participating in Big 5 Global 2025 with their own individual stands, further reinforcing the perception of the Russian industry as mature and competitive.
Among the most notable independent exhibitors:
- • Thermex (MEP segment) - engineering and thermal solutions, with steady interest from contractors and distributors
- • ERA (HVAC) - climate control and ventilation systems in high demand across the GCC countries
- • Metal Processing Technologies (ICG) - metal products, structural components, and industrial solutions
The initial B2B results show that Russian companies demonstrate a high level of preparedness, clear export positioning, and strong confidence when working with the MEASA region.
Role of Profex Group
Как официальный представитель Big 5 в странах СНГ the official representative of Big 5 in CIS countries, provides comprehensive support for participants from the region:
- • coordination of collective pavilions
- • liaison with the exhibition organizers
- • information support
- • PR assistance for participating companies
- • analytics and monitoring of key MEASA market trends
We strengthen the presence of regional companies, build a professional image for the exhibition, and ensure a strong and credible representation on the world’s largest industry platform.
Tomorrow:an extended review of the Azerbaijani participants
A dedicated feature on Azerbaijani companies at Big 5 Global 2025
will be published tomorrow, covering their products, market advantages, positioning, and the initial outcomes of meetings with international procurement teams.
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